You have a content strategy. You know what you should be publishing. But you don’t have time to write it. And your regular contractors are writing for SEO, not for strategy. Their pieces rank, but nobody trusts them.
This is what it feels like when you need editorial leadership in written form.
Why strategic pieces are a different job
Most SEO writing is commodity writing that happens to hit keyword targets. It’s optimized for machines, not humans. It ranks because it has the right structure. It doesn’t convert because it has no conviction.
Strategic pieces start from your editorial strategy and a point of view, not a keyword list, so they can rank and be trusted at the same time. The standard comes from 25 years on the editing side of content, including more than a decade as a flagship writer at Television Without Pity.
What SEO writing actually is
Not keyword-stuffed filler. Pieces written from a real point of view that happen to rank for strategic keywords.
The pieces I write run from short supporting posts to long-form strategic pieces of 1,200–2,500 words. They answer the search query, but they do it from a point of view. They position you as an expert. They’re written to connect to other pieces in your strategy. They build authority, not just traffic.
I research the keyword. I study what’s ranking and why. Then I write something that’s better — more specific, more useful, more authoritative.
The goal is pieces that:
- Rank for the keyword you care about
- Convince readers you know what you’re talking about
- Convert better than commodity content
- Connect to your larger strategy
- Sound like they came from your brand
Pricing
Short ($300, up to 800 words)
Quick coverage of a supporting keyword that doesn’t need deep treatment.
Mid-length ($400, 800–1,200 words)
A supporting piece with room to make an argument.
Long-form ($650, 1,200–2,500 words)
The strategic piece: the one that has to rank and build authority.
All three include:
- Strategy briefing (we talk about what this piece needs to do, how it fits into your architecture, why it matters)
- Research (competitive analysis, what’s ranking, what’s missing)
- First draft
- One round of revisions (if you want it positioned differently, we adjust)
Typical turnaround: 5-7 business days for delivery.
Who this is for
People who have editorial strategy but not enough time or bandwidth to execute it. People who know what they need to rank for but don’t trust their regular contractors to write it with enough conviction. People who’ve learned that “keyword ranking” and “audience trust” are different problems, and they need someone who can solve both simultaneously.
You’ll recognize yourself if you’ve said “I know exactly what needs to be written, I just don’t have time” or “Our regular writers are fine, but I need someone to own these strategic pieces.”
Why this works
Because ranking and converting aren’t the same skill. Because content that’s strategically positioned performs better even for the same keyword. Because your readers can tell the difference between “I researched this” and “I believe this.”
I’m writing from your strategy and point of view, not just from a keyword list.
Ready to talk about which pieces need to be written? Start with a discovery call.