a person wearing a ghost costume

Ghostwriting & Long-Form Social: Your Voice, in Writing

Cliftoncreative.agency

You’re an expert. You have things to say. But you don’t have time to write them. Or you know what you want to say, but you can’t find the words to make it land.

This is what ghostwriting actually feels like when the writer gets inside your head.

Where this came from

I started ghostwriting because clients kept asking: “Can you write this as me?” They wanted executive thought leadership. Brand voice pieces. Long-form social content that sounded exactly like them at their most articulate.

The difference between commodity ghostwriting and what I do is simple: Most ghostwriters write in their voice and hope you edit it into yours. I write in your voice because I take time to understand how you actually think and speak.

What I write

Executive thought leadership. Essays, opinion pieces, strategic thinking that goes out under your name. The kind of content that positions you as someone people should pay attention to.

Brand voice articles. Pieces for your blog or publication that need to sound exactly like you. That reflect your values, your point of view, your way of explaining things.

Long-form social content. Multi-part threads, LinkedIn essays, the kind of social content that builds an audience because it actually has something to say.

Internal knowledge transfer. Sometimes you want to capture something you’ve learned and turn it into a written piece. I help translate that into words.

How I work

First, we have a conversation. Minimum 60 minutes. I want to understand how you think. What you care about. How you explain things. What your actual voice sounds like — not your “professional voice,” your voice.

Then I ask questions about the piece: What do you want to say? Who’s the audience? What should they do or think after reading this? Is this controversial? Are you taking a stance?

Then I write it. In your voice. With your point of view. With the specific way you explain things. I’m not writing something that could have come from anyone. I’m writing something that could only have come from you.

One round of revisions. You tell me what I missed or what needs adjusting, and I fix it.

Typically 5-7 business days for delivery.

Pricing

Executive pieces ($650+): Thought leadership, strategic essays, opinion pieces. Typically 1,200-2,500 words.

Social threads ($400-$650): Depending on length and complexity.

Most clients order one executive piece and one or two social threads. Then they do it again the next month. It compounds — the more pieces I write in your voice, the better I get at it.

Who does this

People who have too much to say and not enough time to write. People who know they’re better on calls than they are on the page. People who want their voice in the world but don’t want to spend 10 hours writing a single essay. Thought leaders and CEOs and people building a personal brand.

Usually it’s someone who said “I know what I want to say, I just don’t have time” or “I hate writing but I need my voice out there.”

Ready to get your voice into the world? Start with a discovery call.

Jacob Clifton is the principal of Clifton Creative, an editorial strategy consultancy based in Austin, Texas. He spent fourteen years as a flagship staff writer at Television Without Pity and has written for Tor.com, Vulture, BuzzFeed News, and the Austin Chronicle.
For inquiries: jacob@cliftoncreative.agency · Book a discovery call